THE FOURTRESS SEEKS TO HELP HOMELESS WOMEN IN NEW YORK CITY WITH #PROJECTQUEENV
The Fourtress — four New York City roommates have come together to use their talents to help others. The Fourtress, which launched this summer, is described as a specially curated space that inspires, empowers, and unifies women of color to fulfill their purpose and stand in their power. This collective is made up of Kiara Bass (Publicity Director), Tierra Taylor (Creative Director), London Coleman-Williams (Account Director), and Candice Frank (Content Director). While also having full-time jobs in places such as Essence and The View, these women created The Fourtress as a solution to the lack of platforms specifically for millennial women of color. They use graphics, photographs and videos on Instagram on a daily basis in efforts to unify and assist women of color in areas such as fashion, finance, books, fitness, and more.
After moving to Brooklyn, the #ReppinRoomies really got to know each other and started appreciating their newly formed friendships. One night, while all four women were conversing in their apartment, they discussed how they all wanted a platform that would encourage and uplift women of color who are “20-somethings.” They felt like there was nothing like this that existed and so, they decided to create it themselves. All of their roles and talents were identified and put into action to make sure this was a success, thus The Fourtress was born.
As of now, The Fourtress is voluenteer-based and has a mission to serve to benefit those in need. Because of that, these four women plan and execute The Fourtress tasks after working their full-time jobs. London likes to consider The Fourtress to be a “6-10 (pm)”, which in her opinion is usually what people are most passionate about. In the future, The Fourtress hopes to become large enough to advertise for people, become influencers and collaborate with different brands to be a hub for women of color.
While aspiring to achieve all of this, The Fourtress knew more needed to be done in the sense of activism and philanthropy. Giving back to the community through #ProjectQueenV was just that.
#ProjectQueenV is a community service initiative to provide feminine products to women experiencing homelessness in New York City. This inspiration came from the desire to give back with women at the focal point, while trying to really make an impact and imprint on the community.
The Fourtress has been collecting monetary donations since September 13th of this year to get items such as tampons, pads, travel-sized feminine wipes, travel-sized deodorants, Chapsticks, and soaps. All donations will only be monetary so it can go directly to the purchase of products. Their goal is to split the donations in half, so some can go directly to homeless women on the street and some to homeless shelters. The Fourtress wants #ProjectQueenV to be an annual initiative as well as adding new initiatives over time to give back to the community. If you would like to donate to #ProjectQueenV, visit the website at https://www.thefourtress.com/projectqueenv/ . They will stop accepting donations on November 31st, 2017 and will be having a packing party for the donations purchased.
To keep up with The Fourtress, you can also follow them on Instagram @TheFourtress_!