Our favorite cosmetic scientist, Florence Adepoju, Creator of MDMflow, has mixed up a new formula in her lab, creating the MDMflow Flawless Base Foundation. Back in 2014, DARLA totally fell in love with the London-based beauty line when we were introduced to her bold, hip-hop inspired lipsticks... And we've enjoyed watching the brand expand over time with new products and a growing list of retailers.
For this new product launch, MDMflow is responding to their high consumer demand by putting the power in the hands of the customer through a crowdfunding initiative. A campaign for the MDMflow Flawless Base Foundation was created via Indiegogo to give us (as a community) the opportunity to be involved with bringing this product to life. This means that the product is currently available for pre-order with the option to contribute more funding to support the project, and with various levels of rewards depending upon the dollar amount of each contribution as well.
Details on MDMflow's Flawless Base Foundation from Florence, herself:
The MDMflow Flawless Base Foundation works on all skin types, for all skin tones. A serum based formula that gives light yet build-able coverage, so you can go for a "no make-up" look all the way to a full face.
A brand built on community. "I am constantly speaking to my beauty community about the products they need me to create and since the very beginning foundations have been a reoccurring request."
Diversity is deeper than skin tone. "An area of diversity that people don't really talk about is price point. So as well as creating a high quality product, it is important to me that my foundations are important."
Creatine — Boosts the metabolism of the skin cells that help produce collagen, elastin and keratin.
Vitamin C — Protects the skin against UVB damage and reduces the formation of acne.
Hyaluronic Acid — Improves skin's barrier function reinforcing the skin's natural short and long term moisturizing properties.
Breathable, hydrating, seamless, smooth, buildable, nourishing, vegan formula, and cruelty-free.
So far, MDMflow has selected 16 colors for the range of the foundation shades and plans to fill in any gaps that may be in the collection with the feedback provided from campaign backers. Set at an affordable price, the foundation will retail for just $14!
Join MDMflow's mission to make magic with the debut of the new Flawless Base Foundation by backing the campaign here. You can also learn more about the brand + shop other products by visiting their website at mdmflow.com.
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